Liz is the founder of Wildflower Social Media, a strategic social media consultancy she has been building for four years. With a background in Strategic Communications and experience in PR and book publicity, Liz has developed a sharp eye for what it actually takes to make social media work for small businesses — not just look good, but drive real results. Her experience spans a wide range of industries, from corporate hospital systems and law firms to photographers, independent authors, and nonprofits, giving her a versatile, audience-first approach that translates across sectors.
At Wildflower Social Media, Liz works with small business owners who are done guessing and ready for a strategy that actually fits their goals. Her approach goes beyond content calendars and posting tips — she helps clients define their positioning and translate it into social media, email, and content marketing that actually connects. Whether she’s conducting a deep-dive audit, running a consulting engagement, or building out Meta Ads campaigns, Liz brings the clarity and directness that small business owners need to move forward with confidence.
As a CCBB expert, Liz can offer social media audits, consulting services, and Meta Ads support to help businesses assess where they are and chart a clear path forward.
Away from her work, Liz is a proud dog mom to Redford, her ruby Cavalier King Charles Spaniel. A self-proclaimed networking enthusiast, she loves making connections — though she balances it out with equal dedication to her plants, her crochet projects, and a good audiobook.